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I Rinsed My Hair With Rosé to See What Would Happen

A fun experiment with summer's trendiest beverage
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Going for It: Rosé Wine Hair Rinse
Naturally, I wanted to see what would happen if I poured it on my head. Fearful of accidentally stepping out of the shower with a reddish tinge to my blonde hair, I opted to go with a high-quality rosé pour instead. I also consulted AJ Lordet, a fabulous stylist and colorist at NYC's Pierre Michel Salon, to make sure I wasn't about to destroy my hair.

"For a lot of us, rosé means summer, but studies show that the wine also has several health benefits to it — drinking and rinsing," she told me. "It consists of antioxidants and potassium, as well as resveratrol, which some say may help scalp circulation and prevent hair loss."

She got real straight with me and said that I was most likely going to get better results drinking the wine instead of rinsing my hair with it, but there's no harm in giving it a go, yeah? Plus, any legitimate excuse to bring a glass of wine into the shower is fine by me. Also, Lordet agreed that rosé was a better option for light hair since dark red wine can temporarily tint it.

She also recommended choosing a high-quality rosé made with grapes that are particularly high in resveratrol, so I chose Sonoma-Cutrer's lovely Rosé of Pinot Noir. This particular wine is also ideal since it's dry, made with 100% Pinot Noir grapes, and the grapes are soaked a bit on the longer side (hence the stronger pink color). Bonus: it's positively delightful to drink, as well, so bring a little to spare into the shower with you.

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How to Rinse Hair With Wine — and the Results
This process is pretty straightforward. I washed and conditioned my hair per usual, then slowly poured the wine over small sections of my hair. I let it set for a couple minutes and then rinsed well before stepping out of the shower. I applied a heat protecting blow dry cream, also per usual, and dried my hair.

Though my hair definitely smelled like wine in the shower, the scent subsided really quickly as my hair dried. I also attended a get-together that evening, sans alcohol, and nobody seemed to notice an odd scent in the air. I'm particularly sensitive to scents and could not smell the wine, either.

In terms of hair quality, the biggest difference I noticed was softness and some extra volume. I also felt like my hair laid a little better and was more cooperative in terms of styling. I was worried that my hair might feel sticky or crunchy but that wasn't the case at all. I think choosing a good wine — one that had higher quantities of resveratrol and wasn't ultra-sweet — was particularly helpful. For reference, this image of me is an "after" picture I took within an hour of blow drying and styling.

Would I do the rosé rinse again? Sure, but probably only if the wine was on the outs or if I somehow found myself with an over-abundance. Because to be perfectly honest, drinking rosé is just way more fun.

BY WENDY ROSE GOULD | MAY 15, 2018 | SHARES
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