Wildcrafted beauty: the very name brings to mind forest fairies and frolicking in streams. It's a new buzzword in beauty and for good reason. Educated consumers like to know what is in our products, and it's hard to pronounce — let alone understand — most of the ingredients in our beauty products these days. Wildcrafted products, on the other hand, are defined as using plants and herbs gathered in the wild (think of it like natural beauty products on steroids). Advocates of foraged, not farmed ingredients say that there is more potency in plants that grow wild.
While there's still more research needed to fully back those claims up, we still find ourselves enjoying the wildcrafted beauty trend and all the cool natural beauty products it's pushed to the forefront. After all, it's nice to get back to nature and use natural ingredients. Keep reading to check out some of our favorites.
Image via Imaxtree
While there's still more research needed to fully back those claims up, we still find ourselves enjoying the wildcrafted beauty trend and all the cool natural beauty products it's pushed to the forefront. After all, it's nice to get back to nature and use natural ingredients. Keep reading to check out some of our favorites.
Image via Imaxtree
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