Have you tried Bobbi Brown's newest lipstick formulation yet? It's kind of the best of both worlds -- it's got the low-key feel/look of a balm stain, but with a slightly matte finish (as if you just blotted your lipstick). It's super comfortable to wear, and the selection of flatteringly wearable colors set you up perfectly for every occasion.
Liquid lipsticks tend towards matte these days, but the Bite Beauty Amuse Bouche Liquified Lipsticks have a beautiful gloss to them -- plus, they're absolutely packed with pigment and condition the lips nicely as they wear. Infuse is very dramatic, but can be sheered out for an absolutely gorgeous deep berry sheen.
Okay, so this isn't quite a berry -- it's more of a purple -- but it's too cool not to include. The paler metallic "heart" of the lipstick mixes nicely with the dramatic outside, which balances out into a gorgeously wearable (and subtly metallic) purple.
Matte liquid lipsticks aren't typically comfy (or particularly easy to apply), but this one is: In just a couple swipes, you're well on your way to a polished lip look that'll wear well throughout the day. Vitamin Beet has a bit of a hot pink lean to it, making it absolutely perfect for pulling off a playfully retro look.
Here's one for the books: Giorgio Armani Beauty Ecstasy Shine in Night Viper is a beautiful sheer lip color, with a lovely subtle gloss. It's about as comfy to wear as they come -- it conditions like a balm, but still delivers a healthy dose of pigment. Another bonus? It wears evenly, and you can layer it for a more dramatic look.