It seems like everyone's trying to catch the prosperous beauty wave, and that includes Birkenstock. Yes, as in the 245-year-old, granola-leaning footwear brand famous for its cork and rubber shoes. The line — which incorporates cork into both product design and formulation via Cork Oak Extract — launched in late 2019. It was initially met with curious, raised eyebrows, but has since gained genuine momentum.
In a pivot nobody was expecting at all, Bite Beauty has collaborated with edgy lingerie company, Parade, to bring us a cheeky, size-inclusive underwear collection. The collection includes a colorblocking thong, colorblocking boyshort, cherrybomb thong, cherrybomb brief, bite brief, dreamhouse thong, and balloon thong ranging from $9 to $13 each. You can also "Match Your Lipstick to Your Underwear" with the Cherrybomb Lip Set, Balloon Lip Set, and Bite Lip Set, $32 each. Note that this is a limited edition collection.
You know Pinrose as the playful perfume brand that makes EDPs way more approachable. Though it's not totally bonkers to move from personal fragrance to home fragrance, it's not a move anyone was expecting. Still, we're delighted that some of our favorite Pinrose scents — including Secret Genius, Merry Maker, and Sun Saint — can now fill an entire room.
If you know anything about K-pop, then chances are, you're very acquainted with boy band, BTS. The group has officially collaborated with K-beauty brand, Mediheal, to launch a small, limited-edition skincare collection. According to PopSugar, the collection "was initially launched in Korea, but sold out within three hours." It's currently available on Amazon. Each 'Love Me' heart-shaped capsule mask contains a bio-cellulose sheet mask. Cute, right?
Though it's not terribly surprising for a fashion house to launch its own fragrance — Gucci, Ralph Lauren, and Tom Ford are just a few of many — it's definitely not as common to see a fragrance brand collaborate with an entirely unaffiliated fashion company. Aerin Lauder (known for her floral, feminine scents) and Rebecca Hessel Cohen of LoveShackFancy have proven it can be done beautifully. The two worked together on Aerin's latest fragrance, Wild Geranium, which is available in both a hair mist and EDP, and also on LoveShackFancy's Spring 2020 capsule collection. It's all quite divine.
