Why: We all know about Jaclyn Hill and her collaboration with Becca Cosmetics, but it turns out, she loves drugstore products too. She names L'Oreal's Magic Lumi Liquid Primer as her "absolute favorite primer from the drugstore of all time." And how does she use it? Well, as she said (very quickly), "Pump of foundation, pump of primer, mix it together, whip it up, put it all over your face -- and it just looks SO gorgeous."
Why: Have you ever tried a stick foundation? They're slowly but steadily growing in popularity, and Jackie Aina swears by Lancome's Teint Idole version. "This is literally not only my favorite stick foundation, but my favorite foundation period," she said in her video about her top beauty products of 2016. She also refers to it as "ride-or-die" in her popular video about the best foundations for people of color.
Why: As Tati explained in her video, the RCMA No-Color Powder is a product that "everyone in the beauty community uses and loves." And why? Well, as she puts it, "This is fantastic because it is completely translucent; it won't alter the shade of your foundation at all. And it's really good to bake with, and superaffordable."
Why: In his recent February Favorites post, Patrick Starr sang the praises of Becca Shimmering Skin Perfector Pressed in Bronzed Amber. One of the main draws is the fact that it's got a great, finely milled sheen, while not being too over the top -- he even joked of the texture "It is not chunky, it is very funky." He also called it one of his favorites in the game, saying "This is so beautiful all over the face... I love this so much."
Why: Too Faced's Better Than Sex Waterproof Mascara is definitely something of a cult fave, and Ingrid Nilsen confirms that the hype is real. She mentioned it in her October Favorites video, and said, "This really lifts up my lashes, it holds a curl, it really adds volume -- and I think it's my new favorite."