Why: As Tati explained in her video, the RCMA No-Color Powder is a product that "everyone in the beauty community uses and loves." And why? Well, as she puts it, "This is fantastic because it is completely translucent; it won't alter the shade of your foundation at all. And it's really good to bake with, and superaffordable."
Why: In his recent February Favorites post, Patrick Starr sang the praises of Becca Shimmering Skin Perfector Pressed in Bronzed Amber. One of the main draws is the fact that it's got a great, finely milled sheen, while not being too over the top -- he even joked of the texture "It is not chunky, it is very funky." He also called it one of his favorites in the game, saying "This is so beautiful all over the face... I love this so much."
Why: Too Faced's Better Than Sex Waterproof Mascara is definitely something of a cult fave, and Ingrid Nilsen confirms that the hype is real. She mentioned it in her October Favorites video, and said, "This really lifts up my lashes, it holds a curl, it really adds volume -- and I think it's my new favorite."
Why: Desi Perkins was quick to name It Cosmetics CC Cream as one of her favorite foundations: "It's really full coverage, but it still looks like skin," she said, also praising its practicality and high SPF. Bottom line? "Throw it on real quick, and you look naturally beautiful. That's what this is."
Why: Too Faced's Sweet Peach collection made major waves at the end of 2016, and the Papa Don't Peach blush was definitely the must-have. British beauty blogger Zoella expounded on the adorable (and sturdy!) packaging, but was quick to point out that the product inside completely delivers too: "This color is beautiful, and it has a slight highlight-y sheen to it, which is also why I've been really enjoying it, because you don't necessarily need a highlighter when you put it on. It gives a quite healthy glow."