Why: Too Faced's Better Than Sex Waterproof Mascara is definitely something of a cult fave, and Ingrid Nilsen confirms that the hype is real. She mentioned it in her October Favorites video, and said, "This really lifts up my lashes, it holds a curl, it really adds volume -- and I think it's my new favorite."
Why: Desi Perkins was quick to name It Cosmetics CC Cream as one of her favorite foundations: "It's really full coverage, but it still looks like skin," she said, also praising its practicality and high SPF. Bottom line? "Throw it on real quick, and you look naturally beautiful. That's what this is."
Why: Too Faced's Sweet Peach collection made major waves at the end of 2016, and the Papa Don't Peach blush was definitely the must-have. British beauty blogger Zoella expounded on the adorable (and sturdy!) packaging, but was quick to point out that the product inside completely delivers too: "This color is beautiful, and it has a slight highlight-y sheen to it, which is also why I've been really enjoying it, because you don't necessarily need a highlighter when you put it on. It gives a quite healthy glow."
Why: YouTuber Heart Defensor recently made a video of her favorite drugstore products for under $10, and it should come as no surprise that the cult favorite Maybelline Instant Age Rewind Concealer made the list. It's definitely popular within the beauty community, and Heart explained why: "This product works better than most high-end concealers out there, which definitely says a lot about it. It also has amazing pigmentation and coverage, especially for minimizing the appearance of my dark circles."
Why: KathleenLights deemed Cover FX Custom Enchancer Drops in Sunkissed "the best liquid bronzer I have ever used" in a recent video. The rest of the line is also popular, but Kathleen called out this one as her favorite: "All of the Custom Enhancer Drops from Cover FX are amazing, but the bronzer is the thing that really stood out to me from the entire collection," she said, further elaborating that the natural look and subtle sheen really helped make it special.
