I've been using this for about a year-and-a-half, and I highly recommend it. It seems to have decreased the puffiness and circles under my eyes, and at 27, I have no fine lines near my eyes at all. I don't know if I can fully attribute the lack of visible aging to this cream, but I'm not willing...
I have used the AVON ANEW Alternative Intensive Eye Cream several times and found it to work well for fine lines. I didn't notice much different with darkness though. The formula is creamy, but not as thick as I'd like.