I was pretty impressed with this lipstick. It feels soft and spreadable going on, not dry. It smooths into the lip like a creamy balm. I love the color (FLAWLESS), too! The price at $22 was a little high, but you get what you pay for.
I recently bought SB lipstick and love the color but it is not as moisturizing as I would like. I guess I should apply lip balm before to see if that helps.