This is my favorite lipstick ever. The colors are perfect and don't change on you, one of those things that drives me crazy. It is also very soft and easy to apply. I did not feel that it plumped at all however and it certainly does not last very long. Along with those cons is the fact that it is...
It just isn't. I like a slight enhancement and this doesn't even give that. Lip Venom by Do Wop is a very good lip plumper but my favorite and the best I've ever used is Jane Iredale's lip plumper. There is no better than that one.
Getting back to this - no big deal.