PRODUCT REVIEWS

I don't usually dye my own hair but I couldn't get in to see my stylist for a bit and wanted something right away so I tried this and it worked very well! Made my hair feel soft and the color came out very nice!

This was the first at-home hair color I ever tried. I got lucky! I ended up with a gorgeous blonde color, not quite as light as the box shows. My hair is naturally a medium to dark blonde. Later touch-ups to deal with roots were easy to execute and always ended with matching color. Best of...

I actually used this hair dye recently and I chose the wrong color for me as I didn't feel like reddish dyes suit me but the nature it left my hair in left it parched. After blow drying my hair like I usually do, I noticed my ends more wispier than usual and with a dime size amount of serum, it...

I really like this stuff. I tried it initially but wanted to wait until a few weeks to see how long it lasted. I read the directions which said to allow some extra processing time (about 5 minutes - really?) for stubborn grays, which seemed ridiculously short and as it turned out, 5 mins wasn't...

Tried this for the 1st time & liked it. The color was true to the box Listings & left my hair shiny & soft.