PRODUCT REVIEWS

This primer is amazing! I have had the same tube for 2 years and still have plenty left. And it will keep your eye shadow and eyeliner on as long as you need it to. I love it! It is worth every penny. I tried Urban Decay's eye shadow primer and it is good, but it seemed like it stopped working...

I hated this product. Total waste. It made my eye shadow slide and crease worse then if I didn't use any primer or base. I tried using very little of the product, moderate amount, and lots. Didn't make any difference. Avoid this product.

By far the best eyeshadow primer on the market. At $18 it might seem pricey but you use so little of it that a tube can last you 9-12 months. And I use it every day. I have very oily lids and this primer keeps my eyeshadow on, crease free and fresh looking for up to 16 hours (I've timed it). This...

The first primer I tried was UDPP but never really fell in love with it (hated the genie bottle) so never made a habit out of using primer. I love using neutral eye shadows but I grew tired of them not showing up well and decided to use a primer again. I decided to try Shadow Insurance because...

This is the best primer ever! Even if I get lazy to take off my makeup in the morning my eyeshadow will still be on perfectly.