PRODUCT REVIEWS

L'Oreal's "Superior Preference" is one of the best home hair colors available. It does indeed resist fading, has shine-extending conditioning, and leaves hair soft, manageable, and not "fried." I was completely surprised when I noted that some new brands recommend not coloring hair during your...

Been using this one off and on for years. Will continue to do so. Nice color, great conditioner comes with it.

This hair color is long-lasting, leaves your hair shiny and healthy looking, and is easy to apply. The Superior Preference hair color is reliable and works really well.

I have always gotten my hair colored in a salon. My roots were showing and I knew I needed to make an appointment, but I just decided I needed a complete change! I picked up two packages of the 5G Medium Golden Brown. All I could think was, please don't turn my hair black! The color turned out...

I have used this for years. True color that doesn't fade out.My hair even feels softer after use.I'm always looking for a bargain. Although the price may be a few dollars higher than other brands it is worth it!