PRODUCT REVIEWS

This is the only dye I can find that makes a brown black color worthy of an excellent rating. The color was perfect for my very brunette (but not black) Italian haircolor. It was shiny, permanent, natural, and moisture rich. It lasted 8 months and didn't fade at all! It covered gray and only...

I've been using this color for years (the exact shade in the photo). Every once in a while I completely change my hair color, and when I decide to go back to my natural shade, this is the color I turn to. It covers extremely well, from greys to covering up the fact that I've been blonde. I don't...

I've never used this on myself, but I have used this brand on others. I've used the red on my mother who has really oily hair. The end result color was actually quite pretty & not at all brassy though it still wasn't the best. The lasting power was also quite good but as I mentioned, she has very...

This turned my dark brown hair into a very deep brown black, it looked black. The reddish tone of dyed hair was very minimal. Even though this is permanent color it faded completely after 8+ weeks. This also did not thicken my hair like most other hair dyes. Great product & value at...

I tried this because it didn't cost much. My hair felt dried out and the color wasn't uniform. Not a favorite.