I work at a Bb sponsored hair salon and had only dabbled with the products before but I absolutely fell in love with this wax! It doesn't weigh down my thick hair, perks up my roots, and lasts and smells delicious while lasting! I will admit that I prefer the sumoTECH. :)
I've tried many pomades but keep going back to this one. Its price is a bit higher than I like but its the only pomade out there that does the job right for me!