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  • 7

    Like it, but . . .

    I find the blonde shades run a little darker than the picture. I also have found using my fingers applied the highlights better than any of the tools provided. All-in-all, the color and highlights are as good as I was getting in a salon at about 1/10 the price. However, I have had some breakage which I attribute to maybe the harshness of the bleach in the high lighting formula. I recommend this product, but condition regularly.
    dorafisher1 | 9 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  4 of 4 people said helpful

  • 9

    Love, love, love

    I'm in love with this color. I've used it for years, and lately I've alternated every other application with John Freida foam color just because of the huge time commitment this color takes. The John Freida color blends well (I use a level 9) and takes so much less time, so I use it every other application. But this stuff is great -- color and great highlights in one box for a teeny fraction of th...read moree price of a salon visit. Sure it smells bad, but what blonde color doesn't? It's dumb to complain about hair color smelling bad. I will say though, you have to master how to do your own highlights, and if you don't pay attention you'll could really butcher them. To make them even, I use the mascara wand, not the weird fingertip applicator they've been putting in lately. Color lasts forever, and the highlights even show through the next time when I use the John Freida color. I take off one star b/c they could really have a wider selection of colors.
    laureljm | 6 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  3 of 3 people said helpful

  • 8

    Love it

    I've been using this for a few years now and really love it.. trouble is i can't seem to find it in the stores... I'm afraid they are discontinuing...??? It doesn't last as long as I like and will definately lighten fast if you get in the sun.. Would love to see this product continue.
    maria_floyd | 1 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 2 people said helpful

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  • 10

    L'oreal Couleur Experte

    I USED to use this brand when they sold it in the blonde shade 9.0 ( light blonde) but they no longer put this color out. I e-mailed them why this color was not sold anymore and they replied they had no idea what brand I was talking about! Come on they had that color for quite awhile. Anyway when I used that color along with the highlights that came with it my hair looked liked I had it done in a...read more salon. I have never been happy with any other brand or color combo.I still buy loreal # 9 1/2 but I have no idea what highlights to put on. They could just come back with the color I liked so much so I would get a great look!! Everyone doesn't want to be brown or darker colors and the blond they sell is about 8.2 My rating for the 9.0 is 10 but I can't rate a color they no longer put out.
    redrobin55 | 1 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  4 of 4 people said helpful

  • 7

    Works for me, but might not for everyone...

    I used the Chocolate Cherry Mousse one a few times. The color is not a natural looking color. It's more of a dark reddish purple, but it looked awesome on me so no worries here ^^ Dont get that color if you want a natural looking result tho. It made my hair feel a little dry afterwards. Be sure to leave the conditioner in for the whole time recommended and rinse really really good if you have thick hair, like me!
    rirby06 | 13 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 10

    Great hair color!

    I have been using this hair color for the past three years and I love it. Covers grey, makes my hair healthier and softer. I use Medium Brown.
    dancetilldusk | 31 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 2 people said helpful

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  • 10

    LOVE LOVE LOVE

    This color! I get SO MANY compliments on my hair when I use this specific color. I have used a couple of the other Reds and liked them but everyone seems to really notice the Cherry. My only complaint is that I can't find Cherry Cordial anywhere around me anymore. I have checked ACME, Walgreens, Rite Aide, Walmart, Target, Christmas Tree Shops.. you name it.... nobody seems to carry this speci...read morefic color anymore. I did find it at Target online and will be ordering several boxes to keep me thru the entire year.
    Desterlou | 1 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  3 of 3 people said helpful

  • 10

    Love this product

    I have been using this product for 5 years and love it. It took my two tries to find the right color match. I love the medium truffle ash. The highlights are a little brassy the first day but in a day or two they look perfect. I get lots of compliments and several of my friends now use this product. The money you save instead of going to the salon is amazing and you get great results.
    khokunson | 1 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  3 of 3 people said helpful

  • 10

    Amazing Product

    I have been a "Salon Snob" for many years. I would only go to one salon and had one person for a cut, and then another person for color. Well, the oconomy hit me pretty hard and needless to say no more salon. PANIC. I went online to research different at home products and came accross L'Oreal's site. They have a section on the site where you can get advice on which product and color will be bes...read moret suited for your hair. They walk you through the process and make it look easy and fool proof. . .IT IS. I bought the Couleur Experte Express in the advised shade and went home and used it. WOW. My hair came out soft, even toned, not brassy or ashy and best of all the highlights. My pre-mature greys were gone and my hair was solon perfect. I am now a true L'Oreal fan and customer.
    dawn_keim | 1 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  8 of 10 people said helpful

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  • 10

    Fabulous & Foolproof

    My friend just used this product; she did the base color application and I did the highlights application for her. Her hair turned out *amazing*, as in, we're freaking out how great it looks. She colors her hair herself all the time, however this was the first time using at-home-highlight AND I had never applied highlights before. That's why I say it's foolproof (ha ha). I did watch the online L'...read moreoreal instructional video, just to see about the application process for the highlights. I ended up using the mixing spatula to apply the highlights; there's a small hook at the end and I used that to pick up the strands of hair to apply the mixture too. I have to say, when I was done applying the highlighting creme it looked like she'd end up with chunky highlights, however the highlights are blended and look absolutely professionally done. Her hair was colored light blonde, and she used "Toasted Coconut" which I believe is an 8. Her end result is a beautiful light medium blonde with light blonde highlights. This is lighter than the picture on the box, which she is fine with. I heavily gooped the highlighting creme on, left it on for the 25 min max time. She is about 50% premature grey (which is why she colors) and had about 1 1/2" grey at the roots before coloring. Overall well worth the cash - costs about $15 a box and looks like it was $150 at the salon.
    HeidiLouise | 59 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  6 of 6 people said helpful

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