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  • 10

    I love it!

    This product is so easy to use! I get compliments on my color all the time! People are amazed that I did it myself! My husband has even helped put the highlights on! It's that easy!
    BethCrosby | 7 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 1 people said helpful

  • 9

    I'll never use anything else!

    I have been coloring my hair blonde for years and have finally found an at home product that looks natural! Most make my hair brassy but this one didn't. The color also stays true for longer and the highlights really brighten the color. It may be more expensive and take a little bit longer time to put on but it's definitely worth it.
    IaGirl | 3 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 6

    nice color

    I like the results of the color, but it seems to dry my hair a bit.
    laurielim | 164 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 1 people said helpful

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  • 10

    Love it!!

    This haircolor is amazing. My hairdresser is amazed that I get the results I do without giving her $100 of my money :) If it gets the approval of a professional and it is cheap & easy for me to do- I love it!! The highlights are easy to apply and give you real flexibility with your look. Do be careful- lightening your hair with highlights or otherwise will cause it to be lighter in those areas for many colors to come.. I found that out the hard way :) Great product!! Highly recommend.
    ajcjskid | 11 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  2 of 2 people said helpful

  • 10

    WONDERFUL PRODUCT..10 STARS*

    I AM A 50 SOMETHING WOMAN WHO HAS JUST STARTED SEEING THE GRAYS COME IN. AT FIRST I WENT TO MY STYLIST AND ASKED HER TO COLOR MY HAIR, WHICH IS ALSO HIGHLIGHTED. SHE IS THE ONE WHO TOLD ME I CAN SAVE TIME AND MONEY IF I WANT TO DO IT MYSELF WITH THIS PRODUCT. I WAS QUITE SHOCKED TO SAY THE LEAST BUT 2 MONTHS LATER WHEN I NEEDED A TOUCH UP I BOUGHT THIS PRODUCT AND DID IT MYSELF. WOW, I COULD NOT B...read moreELIEVE HOW WONDERFUL IT CAME OUT. WHEN I SAW MY STYLIST AGAIN, WHO IS ALSO A GOOD FRIEND AT A PARTY 2 DAYS LATER SHE WAS AMAZED WITH THE COLOR AND SHINE MY HAIR NOW HAD WITH JUST ONE APPLICATION OF THIS PRODUCT. MY HIAR IS BABY FINE BUT LOTS OF IT, SO IT WAS IMPORTANT TO USE SOMETHING NOT SO DAMAGING AND THIS DID THE TRICK. SOFT LAYERS AND FULL OF SHINE I NOW HAVE AND I AM LOVING EVERY MINUTE OF IT.
    BELLALUCEMARY | 5 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 9

    Love!

    When I forget to make an appt with my hairdresser I always turn to this in emergency situations! Beautiful, real color!
    cherylls | 13 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 1 people said helpful

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  • 3

    Sure it's easy to use but

    Sure it's easy to use but colour doesn't stay long ... you have to redo often
    friendlysunshin | 42 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 1 people said helpful

  • 8

    I love it

    Mine came out almost exactly what isshown on the box - which NEVER happen. I would definately buy again next time!
    aduber | 1 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 1 people said helpful

  • 10

    BEST FOR COLOURING EVER

    The first time i tried this product at home i stopped going to the beauty shop and using other home colours. It leaves your hair feeling healthy and beautiful. and the compliments. you won't believe them. i've tried alot of colors over the years and this product really lives up to its claims and longest lasting in keeping its color. when you look at the price of this product compared to going to a salon there is no comparision.
    geri12 | 1 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

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  • 10

    L'Oreal Colour Experte

    I really love this product. It's so easy to use. This is the best I have used so far that gives you the most natural highlights and makes it easy to apply as well. You have a wide range of colors and they all look very natural and it's pretty much fool proof. A little pricey, I think I paid about $15, but well worth it. The highlights last me about 3-5 months.
    tbird1 | 5 reviews

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