I tried Illumina on a whim. I usually a Koleston user but I'd heard good things about Illumina so I decided to give it a try. But that was a big mistake. Koleston runs one level dark and that's what I expected with Illumina but I was very surprised when my hair turned out one full level too dark. Of course there wasn't much I could do but go skulking to my stylist and beg for mercy and hope he...read more wouldn't charge me an arm and a leg to fix it and return it to it's former lighter shade. This involved bleach, of course, and lots of highlights, which were quite pricey and of course lots of begging for forgiveness too. At least I didn't use the dreaded "box color", at least there's that. All this because Illumina has to be "different" and the color wasn't all that great either. It wasn't shinier or any better than that of Koleston, so I don't see the big whoop at all. From now on I'll do my touchups with Koleston, which I've used for a decade and always been happy with. The grass isn't always greener, if you know what I mean. I guess Illumina could work for you if you know what to expect. And thanks to me, now you do.
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