Personalization is key With beauty companies taking the customizable beauty movement to a whole new level through personalized shampoos and skin care products, fragrance companies are now getting in on the action, incorporating elements inside fragrances that are unique to each customer. "Lines that blend in the client's own personal body chemistry to complete the fragrance profile will continue to gain interest," Nurislamova says. "Subscription services like Scentbird are also becoming the norm rather than the exception for first-time perfume buyers."
To find a fragrance that truly takes the personalization concept to heart, Nurislamova suggests solid perfumes like the Glossier You Perfume Solid, $22, which delivers a unique and mysterious scent experience that smells different on each user.
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