Here's Why Beauty Editors Make Great Beauty Brand Founders

Before starting Mara Beauty in 2017, Allison McNamara worked as a writer and host for Popsugar, Refinery29 and ET Online.

Must-Have Products: So far, there's only one product in the line, but it's a stunner: Mara Algae + Moringa Universal Face Oil, $72, is well-loved for its clean, antioxidant-rich formula.

Image via @themarabeauty