Here's Why Beauty Editors Make Great Beauty Brand Founders

Okay, so maybe Jen Atkin is best known for her role as the go-to hairstylist for the Kardashian-Jenner family — but she also started the popular hair site Mane Addicts back in 2014. She then parlayed her years of hair expertise together with everything she picked up through Mane Addicts and created her own brand Ouai in 2015.

Must-Have Products:  We're suckers for Ouai Rose Hair & Body Oil, $32, (the scent is so luxurious and lovely) and the new Ouai Scalp & Body Scrub, $38

Image via @theouai