Here's Why Beauty Editors Make Great Beauty Brand Founders

Carla Oates spent many years writing about natural beauty before launching her brand, The Beauty Chef, in 2009 — heck, she even wrote a whole book on the topic back in 2004 ("Feeding Your Skin"). Her line of supplements, boosters and more is predicated on the concept of beauty from the inside out, employing ingredients like antioxidants and probiotics. It was curated by Sephora, so keep your eyes out for it.

Must-Have Products: The Beauty Chef Glow Advanced Inner Beauty Powder, $70, is something of a classic at this point. Also, while collagen supplements aren't exactly proven to work yet, The Beauty Chef Collagen Inner Beauty Boost, $50, is a popular pick for helping to promote a firmer complexion.

Image via @thebeautychef