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I Tried It: The Insta-Famous Foundation All Over Your Feed

Putting the Instagram sensation to the test

by Wendy Rose Gould  |  COMMENT

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I'm not gonna lie. I'm a proper sucker for a great makeup advertisement and I will stop my scroll to watch the whole thing — maybe even twice if it's good enough. A few brands that've recently pulled me in include No B.S. Skincare for the cheeky humor, Ilia Beauty for its age-inclusive ads that are proof you don't have to be 22 to sell makeup and, recently, Il Makiage for its numerous in-time transformations using "real" people instead of models.

And yes, in case you're wondering, the No B.S. and Ilia ads definitely worked on me: I have and use their products. I was ready to put Il Makiage to the test.

Image via Il Makiage

SEE NEXT PAGE: About the Insta-Famous Foundation
 

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