First, the brand offers an impressive 50-shade range that accounts for both skin tone and undertone to help you find the perfect color match. Instead of leaving it 100 percent up to you to guess which shade to buy, though, you take a quick online quiz. The "WOW!" factor here is not to be underestimated. A lot of folks who try the foundation are skeptical the quiz will accurately guess, but the right shade typically does end up on your door.
Second, the innovative formulation delivers medium to high coverage but without the heavy cake. The ultra-fluid texture claims to offer a blendable, lightweight, "second skin" foundation. It's also infused with light-diffusing particles to better conceal imperfections.
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