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Move Over K-beauty, J-beauty Is the New Thing

Beauty is turning Japanese, we really think so.

by Melanie Rud Chadwick  |  COMMENT

PHOTO 5/7
Hada Labo Tokyo Skin Plumping Gel Cream, $17
Hada Labo Tokyo Skin Plumping Gel Cream, $17 Gel moisturizers are another J-beauty mainstay, packing heavy hydration into a lightweight texture that never feels greasy or heavy. This formula does just that, thanks to a blend of three different types of hyaluronic acid that deliver long-lasting moisture throughout all the different levels of your skin. Oh, and did we mention that you can also get it Target? Cause you can. For less than $18.

SEE NEXT PAGE: SK-II Facial Treatment Essence, $179
 

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