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These are the Japanese Luxury Brands You Need to Know

The brands you need to know — and their buzziest products

by Rosie Narasaki  |  COMMENT

PHOTO 7/12
Shu Uemura
Shu Uemura You used to be able to find Shu Uemura at department stores like Bloomingdale's, though nowadays you'll have to get it online. The brand encompasses hair care, skin care and makeup, all with equal panache (also, it has especially good limited-edition capsule collections).

Must-have products: We'd be remiss if we didn't mention the iconic Shu Uemura Eyelash Curler, $22, or Shu Uemura High Performance Balancing Cleansing Oil Advanced Formula, $69. You'd also do well to check out Shu Uemura Hard Formula, $25, an eyebrow pencil that happens to be very popular on Reddit.

Image via @shuuemura

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