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The Award for the Most Popular Celebrity Beauty Brand Goes To — Selena Gomez

Rare Beauty outranks them all

by Sanja Savic  |  COMMENT

PHOTO 1/11
No. 1: Rare Beauty (Selena Gomez)
No. 1: Rare Beauty (Selena Gomez) First on this list is Rare Beauty, with an overall beauty score of 94.58 out of 100. Launched in September 2020, the brand set out to break down unrealistic beauty standards, which made it a fan favorite on social media. Rare Beauty also has the second-highest monthly search volume, with an average of 621.500 monthly searches globally.

TRY: Rare Beauty Soft Pinch Liquid Blush in Encourage, $23

SEE NEXT PAGE: No. 2: Kylie Cosmetics (Kylie Jenner)
 

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