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The Award for the Most Popular Celebrity Beauty Brand Goes To — Selena Gomez

Rare Beauty outranks them all

by Sanja Savic  |  COMMENT

PHOTO 2/11
No. 2: Kylie Cosmetics (Kylie Jenner)
No. 2: Kylie Cosmetics (Kylie Jenner) Kylie Cosmetics is next, with an overall beauty score of 88.42 out of 100. Launching in November 2015, the brand initially sold Kylie Lip Kits consisting of a lipliner and liquid lipstick. After huge success, Jenner rebranded it to Kylie Cosmetics. The brand has now expanded to include skincare and baby product lines.

TRY: Kylie Skin Lip Oil in Pomegranate, $25

SEE NEXT PAGE: No. 3: Fenty Beauty (Rihanna)
 

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