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The Award for the Most Popular Celebrity Beauty Brand Goes To — Selena Gomez

Rare Beauty outranks them all

by Sanja Savic  |  COMMENT

PHOTO 3/11
No. 3: Fenty Beauty (Rihanna)
No. 3: Fenty Beauty (Rihanna) Fenty Beauty comes in third on the list, with a beauty score of 86.3 out of 100. Rihanna launched Fenty Beauty in September 2017, and the brand is now reportedly worth around $2.8 billion. With 50 shades of foundation available, Fenty is known and celebrated for its inclusivity. Fenty Beauty has the highest monthly search volume, and the second-highest Instagram following of 12.6 million. Hugely popular on TikTok, there are over 3 billion yearly views on videos using the hashtag for Fenty Beauty — the second highest of all the beauty brands.

TRY: Fenty Beauty Pro Filt'r Instant Retouch Setting Powder, $36

SEE NEXT PAGE: No. 4: Florence by Mills (Millie Bobby Brown)
 

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