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The Award for the Most Popular Celebrity Beauty Brand Goes To — Selena Gomez

Rare Beauty outranks them all

by Sanja Savic  |  COMMENT

PHOTO 5/11
No. 5: R.E.M. Beauty (Ariana Grande)
No. 5: R.E.M. Beauty (Ariana Grande) R.E.M. Beauty has a score of 75.62 out of 100. Ariana Grande launched R.E.M. Beauty in November 2021. Grande's vision was to create a brand that encouraged creativity and self-expression. With products that are vegan-friendly and packaged in recyclable materials, R.E.M. Beauty has grown into a popular contemporary beauty brand.

TRY: R.E.M. Beauty Lustrous Liquid Eyeshadow in Milky Way, $16

SEE NEXT PAGE: No. 6: Jeffree Star Cosmetics (Jeffree Star)
 

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