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10 Groundbreaking New Beauty Brands Worth Trying

Here are 10 new beauty brands that launched this year everyone should know about and support.

by Shammara Lawrence  |  COMMENT

PHOTO 9/11
Ohii
Ohii Urban Outfitters finally came out with its own beauty line with the cutest name, Ohii (pronounced "Oh, hi!"). Everything in the entire collection is perfect for those of us who like simple, unfussy, clean beauty, from a travel-friendly translucent powder to a glitter-free highlighter that gives a natural glow.

Try: Ohii True Matte Lip, $11

SEE NEXT PAGE: Aether Beauty
 

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