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10 Groundbreaking New Beauty Brands Worth Trying

Here are 10 new beauty brands that launched this year everyone should know about and support.

by Shammara Lawrence  |  COMMENT

PHOTO 1/11
Flesh
Flesh An inclusive Revlon-owned brand created by Allure's founding editor, Linda Wells, Flesh is built on the premise that flesh isn't one color — it can be any complexion you want it to be. The prestige line carries 40 travel-friendly, medium-coverage stick foundation shades fit for a wide spectrum of skin tones as well as other classic cosmetics like monochromatic eyeshadow palettes, bullet lipsticks, natural-looking highlighters and more.

Try: Flesh Firm Flesh Stick Foundation, $18

SEE NEXT PAGE: Kaja
 

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