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10 Groundbreaking New Beauty Brands Worth Trying

Here are 10 new beauty brands that launched this year everyone should know about and support.

by Shammara Lawrence  |  COMMENT

PHOTO 2/11
Kaja
Kaja People still can't get enough of K-beauty, so it was only a matter of time before a major company came out with its own line of products inspired by the innovative formulas from South Korea. Enter Kaja, an affordable K-beauty brand created by Sephora and Korean subscription service Memebox. As expected, the products come in adorable, bite-size packaging perfect to use on the go or chuck in your handbag for touch-ups. The colors of all of the products are also made to flatter a range of skin tones, from a blendable blush that comes in a compact you press on your cheeks like a stamp to buildable concealer.

Try: Kaja Cheeky Stamp Blendable Blush, $24

SEE NEXT PAGE: Il Makiage
 

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