SISTER SITES
The Fashion Spot Momtastic
FOLLOW US
Beauty Tips

10 Groundbreaking New Beauty Brands Worth Trying

Here are 10 new beauty brands that launched this year everyone should know about and support.

by Shammara Lawrence  |  COMMENT

PHOTO 2/11
Kaja
Kaja People still can't get enough of K-beauty, so it was only a matter of time before a major company came out with its own line of products inspired by the innovative formulas from South Korea. Enter Kaja, an affordable K-beauty brand created by Sephora and Korean subscription service Memebox. As expected, the products come in adorable, bite-size packaging perfect to use on the go or chuck in your handbag for touch-ups. The colors of all of the products are also made to flatter a range of skin tones, from a blendable blush that comes in a compact you press on your cheeks like a stamp to buildable concealer.

Try: Kaja Cheeky Stamp Blendable Blush, $24

SEE NEXT PAGE: Il Makiage
 

EDITORS' BEST OF

12 Best Acne Products for Your Clearest Skin Yet

Read More

11 Best Tinted Moisturizers for Easy, On-the-Go Coverage

Read More
more stories
This Is the Manicure You Should Get, Based on Your Astrological Sign

Nails

This Is the Manicure You Should Get, Based on Your Astrological Sign

Uber Pretty: How To Do Your Makeup on the Move

Beauty Tips

Uber Pretty: How To Do Your Makeup on the Move

Dr. Daniel Opens Wide on Summer Smiles: How Our Innocent Habits Harm Our Teeth

Beauty Tips

Dr. Daniel Opens Wide on Summer Smiles: How Our Innocent Habits Harm Our Teeth

leave a comment
Free Samples
Welcome to TotalBeauty.com!
Ready to unleash your inner beauty junkie? Enter your email and check the boxes below to get free samples, exclusive deals, discounts at Total Beauty Shops, and expert beauty tips delivered straight to your inbox!
Email to a friend



Cancel
monitoring_string = "e4ea8133a649aad124e80f99f8831005"