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10 Groundbreaking New Beauty Brands Worth Trying

Here are 10 new beauty brands that launched this year everyone should know about and support.

by Shammara Lawrence  |  COMMENT

PHOTO 3/11
Il Makiage
Il Makiage As the saying goes, more is more and less is a bore. That couldn't ring more true for the newly relaunched prestige cosmetics line Il Makiage, which is encouraging consumers to embrace their wild and bold sides. The brand is the antithesis to the minimalism trend targeting more daring beauty lovers willing to take risks with their makeup looks. And the company is shade inclusive, too, carrying 50 shades in total for its first long-wearing matte foundation that evens out complexions for a flawless finish.

Try: Il Makiage Woke Up Like This Flawless Base Foundation, $47

SEE NEXT PAGE: Petite 'n Pretty
 

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