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9 New Products We Spotted Backstage at NYFW That Are Coming Your Way, Stat

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by Wendy Rose Gould  |  COMMENT

PHOTO 3/10
Fekkai The One The Pure Mist, $26
Fekkai The One The Pure Mist, $26 Elie Camoro, the lead hair stylist for Frederic Fekkai backstage at Pamella Roland, created sleek, near-wet hairstyles on all the models. To get the look, he utilized one of the brand's newest products (which launched just days after the show): The Pure Mist. It's an ultra-fine hair mist that works double time to hydrate parched hair, nix frizz, protect against heat styling, UV rays, and the environment, all while ensuring hair stays super soft.

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Image via Wendy Rose Gould

SEE NEXT PAGE: Maybelline New York Cheek Heat Blush, $10
 

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