8 New-to-Sephora Brands We Can't Get Enough Of

Are you sometimes thrown by beauty jargon, even as a skintellectual? Do you want efficacious ingredients at affordable prices? Then you will like The Inkey List. The brand's mission is to make our lives (and routines) easier by acting as a "beauty translator." That means prices mostly under $20 and clear product names. See: The Bakuchiol Retinol Alternative Moisturizer, $9.99, the Hyaluronic Acid Hydrating Serum, $7.99, and the Tranexamic Acid Hyperpigmentation Treatment, $14.99. Bonus: Sephora has exclusive products and the brand also gets the Clean at Sephora check.

Image via @theinkeylist