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Think "Store Brand" Means "Generic Garbage"? Think Again.

Prepare to second-guess your entire makeup bag. These underdogs put pricey prestige brands to shame

by Erica Smith  |  6 COMMENTS

PHOTO 2/11
Up & Up Makeup Remover, $4.19
Up & Up Makeup Remover, $4.19 "The bottle says to 'compare to Neutrogena Oil-Free Eye Makeup Remover,' so that's what I did. And I have to say, they really are similar. The Up & Up formula is a little thinner liquid, so you may notice it sliding down your face as you apply, but it took off my mascara and liner just as well as my usual Neutrogena -- for $2 less a bottle." -- Sarah Carrillo, Senior Editor



SEE NEXT PAGE: Up & Up Makeup Remover Cleansing Towelettes, $9.99 for 90
 

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up & up Non-Acetone Nail Polish Remover

0.0

up & up Makeup Remover

10.0

up & up Makeup Remover Cleansing Towelettes

0.0

Pond's Clean Sweep Cleansing & Make-Up Removing...

5.5

up & up Continuous Mist Spray Sunscreen Sport SPF 50

0.0

Ulta Lipstick

7.0

Ulta Silky Hand Cream

0.0

Ulta Amped Lashes Mascara

3.5

Sephora Collection Fame Fatale Studded Mani Kit

0.0

Sephora Collection Perfection Mist Airbrush Foundation

0.0

Sephora Collection MicroSmooth Baked Sculpting Trio

9.0

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