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Think "Store Brand" Means "Generic Garbage"? Think Again.

Prepare to second-guess your entire makeup bag. These underdogs put pricey prestige brands to shame

by Erica Smith  |  6 COMMENTS

PHOTO 6/11
Ulta Pomegranate Lime Silky Hand Cream, $7.50
Ulta Pomegranate Lime Silky Hand Cream, $7.50 "This hand cream is fantastic! I actually get excited to use this in public (except when everyone gets a whiff of the invigorating scent and asks to snag a few squirts of it). It has shea and macadamia nut butter so it really moisturizes my hands and keeps them soft for hours at a time. I'll be carrying this in my purse at all times." -- Tiffanie Petett, Assistant Editor

SEE NEXT PAGE: Ulta Amped Lashes Mascara, $10
 

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up & up Non-Acetone Nail Polish Remover

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up & up Makeup Remover

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up & up Continuous Mist Spray Sunscreen Sport SPF 50

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Ulta Lipstick

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Ulta Silky Hand Cream

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Ulta Amped Lashes Mascara

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Sephora Collection Fame Fatale Studded Mani Kit

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Sephora Collection MicroSmooth Baked Sculpting Trio

9.0

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