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Think "Store Brand" Means "Generic Garbage"? Think Again.

Prepare to second-guess your entire makeup bag. These underdogs put pricey prestige brands to shame

by Erica Smith  |  6 COMMENTS

PHOTO 7/11
Ulta Amped Lashes Mascara, $10
Ulta Amped Lashes Mascara, $10 "When it comes to volumizing and defining mascaras, I find most really only do one or the other well. This mascara actually does both. The wand is packed with bristles, but they never get clumpy and really work to coat each individual lash while separating them. I love that you can get very pretty volume with just a few swipes, or you can continue to build to get a more dramatic look that doesn't end up spidery. I have plenty of prestige brand mascaras in my makeup bag, but this one has moved up to the top." -- Erica Smith, Assistant Editor

SEE NEXT PAGE: Sephora Collection
Fame Fatale Studded Mani Kit, $20
 

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up & up Non-Acetone Nail Polish Remover

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up & up Makeup Remover

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up & up Continuous Mist Spray Sunscreen Sport SPF 50

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Ulta Lipstick

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Ulta Silky Hand Cream

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Ulta Amped Lashes Mascara

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Sephora Collection MicroSmooth Baked Sculpting Trio

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