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10 Makeup Brands Founded by WoC, for WoC

These brands changed the way the beauty world looked through diversity

by Carmen Williams  |  COMMENT

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Pat McGrath Labs
Pat McGrath Labs Does it get more iconic than Pat McGrath? The legendary makeup artist founded her namesake line in 2015 and has been creating richly-pigmented, melanin-friendly makeup ever since. You basically can't go wrong with the line, but we're especially enamored of the eyeshadows (they're so buttery!). We can't take our eyes off of the Mothership V Eyeshadow Palette Bronze Seduction Palette, $125.

Image via @patmcgrathlabs

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