Between new launches like the Urban Decay Elements Eyeshadow Palette to the new Anastasia Beverly Hills Norvina Palette, this fall has ushered in a smorgasbord of new eyeshadow palettes.
The newest addition to the club? The Maybelline Soda Pop Eyeshadow Palette, $13.99 — and what a beaut it is.
Though it officially hits shelves this month, the palette has already made its red carpet debut — on Gigi Hadid at the Met Gala, no less. Makeup artist Patrick Ta used the new palette to create a delicate, purple-hued smoky eye that perfectly set off her Versace butterfly gown.
Made with a decadent blend of warm neutrals and arresting pops of color (all in a mix of metallic and matte finishes), it's quite the sight for sore eyes. The formula also happens to be smooth and buttery, offering major color payoff with a single swipe.
Maybelline's been killing the budget-friendly eyeshadow palette game lately — and we're so excited to try the newest addition to its lineup.
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