TotalBeauty.com average member rating: 9*
Why it's life-changing: "This blush is very natural-looking. I use it every single day. I have always been afraid of blush because I'm very pale. So I've always been afraid that blush would give me an unnatural, garish-looking color on my cheeks. But this blush is the best color I've ever used. It's absolutely amazing. Everyone I know who's ever used this has raved about [it]." -- meightry, TotalBeauty.com member

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TotalBeauty.com average member rating: 9*
Why it's life-changing: "I did not discover MAC until I was in my 30s. I had heard good things, but could not justify the price without the experience. ... I was so wrong. MAC eyeshadow colors hold up all day long [and] blend well, which allowed me to understand the artistry of makeup that I had no concept of before. Every pot is well worth the money. Although this site describes the pans as 'tiny,' they last a LONG time. In most cases, far longer than cheaper brands. I need to apply so much less to achieve the color payoff I want in my makeup. Well worth the price." -- Purrmeow, TotalBeauty.com member

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TotalBeauty.com average member rating: 9*
Why it's life-changing: "This product works very well in the winter time when your hair needs moisture but you don't have the time to shampoo then rinse and then apply a conditioner then rinse again! Also [it] does not make your hair look oily like some conditioners do. It works well on taming the frizz too!" -- LisaK1964, TotalBeauty.com member

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TotalBeauty.com average member rating: 9*
Why it's life-changing: "I asked at the pharmacy why so many lotions made me itch, and she said that it probably was the parabens that caused the problem, so I started trying products that did not have parabens. And ever since, I check ingredients for parabens. This is one of the few products that does not have parabens, and since I started using Aveeno, I have had NO problems. I love it. It goes on nicely and blends in quickly so that your hands are not greasy-feeling. I would give it 1000 stars if I could; it has been a lifesaver for me." -- irbecky, TotalBeauty.com member

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*At time of publication

TotalBeauty.com average member rating: 9*
Why it's life-changing: "I must have the oiliest lids on the planet. Nothing and I mean nothing ever stopped my eyeshadow from creasing. Even the crease-proof creased. That is until I met Urban Decay Eyeshadow Primer Potion. I can't believe that I didn't invest in this before. I still do have slight fading from blue eyeshadow and I do get creasing when I layer cream shadow on top of the primer (but I found that if I place a powder shadow on top of the primer then layer on my cream shadow, I don't get any creasing). My shadow lasts and looks like I just put it on for hours and hours. Now if I could just find something like this for the rest of my skin." -- kissagain, TotalBeauty.com member

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*At time of publication