TotalBeauty.com average member rating: 9*
Why it's life-changing: "I did not discover MAC until I was in my 30s. I had heard good things, but could not justify the price without the experience. ... I was so wrong. MAC eyeshadow colors hold up all day long [and] blend well, which allowed me to understand the artistry of makeup that I had no concept of before. Every pot is well worth the money. Although this site describes the pans as 'tiny,' they last a LONG time. In most cases, far longer than cheaper brands. I need to apply so much less to achieve the color payoff I want in my makeup. Well worth the price." -- Purrmeow, TotalBeauty.com member

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TotalBeauty.com average member rating: 9*
Why it's life-changing: "This product works very well in the winter time when your hair needs moisture but you don't have the time to shampoo then rinse and then apply a conditioner then rinse again! Also [it] does not make your hair look oily like some conditioners do. It works well on taming the frizz too!" -- LisaK1964, TotalBeauty.com member

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TotalBeauty.com average member rating: 9*
Why it's life-changing: "I asked at the pharmacy why so many lotions made me itch, and she said that it probably was the parabens that caused the problem, so I started trying products that did not have parabens. And ever since, I check ingredients for parabens. This is one of the few products that does not have parabens, and since I started using Aveeno, I have had NO problems. I love it. It goes on nicely and blends in quickly so that your hands are not greasy-feeling. I would give it 1000 stars if I could; it has been a lifesaver for me." -- irbecky, TotalBeauty.com member

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TotalBeauty.com average member rating: 9*
Why it's life-changing: "I must have the oiliest lids on the planet. Nothing and I mean nothing ever stopped my eyeshadow from creasing. Even the crease-proof creased. That is until I met Urban Decay Eyeshadow Primer Potion. I can't believe that I didn't invest in this before. I still do have slight fading from blue eyeshadow and I do get creasing when I layer cream shadow on top of the primer (but I found that if I place a powder shadow on top of the primer then layer on my cream shadow, I don't get any creasing). My shadow lasts and looks like I just put it on for hours and hours. Now if I could just find something like this for the rest of my skin." -- kissagain, TotalBeauty.com member

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*At time of publication

TotalBeauty.com average member rating: 9*
Why it's life-changing: "This is one of those glorious rare products that is not only cheap but really works. It has such great shine and isn't sticky at all. Also, the colors layer over lipstick really well. It also has just a little bit shimmer, which is nice. Lastly, gotta love the 'hook-up' option so the little tubes don't get lost in your purse." - jackieznyc, TotalBeauty.com member

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*At time of publication