Why: In a video naming her current faves, Nicole Guerriero picked Maybelline's Purely Nude shade. "I love 535 with stone lip liner and gloss over top," she said, "It's my holy, holy grail — I have like six of these colors."
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Why: Aztec Secret Indian Healing Clay is a well-loved cult fave for detoxifying congested skin, and it's often compared to fancy high-end clay masks. The reason beauty guru Carli Bybel counts herself a fan? "It made my skin feel so nice afterwards, and it cleared a lot of my blackheads out."
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Why: Would you believe us if we told you you could get four high-quality blushes for less than $10? "These blushes are so, so gorgeous," says ThatsHeart. "They're great sizes and they're superpigmented, so you only need a little bit to look flawless — and it also blends in very well... it doesn't go on patchy whatsoever."
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Why: Looking for the perfect bronzer? Look no further than your local drugstore, because Physicians Formula Murumuru Butter Bronzer is well-loved by beauty bloggers: "It's not too orange, it's not too muddy-looking," said RachhLoves in a video outlining her drugstore favorites. "It has a little, tiny bit of a radiance factor without being glittery in any way... I find that it gives a nice glowy warmth to the skin without being too over-the-top or contour-y."
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The Product: Maybelline New York Instant Age Rewind Eraser Dark Circles Treatment Concealer, $9.99
Why: If there's one thing all beauty vloggers out there can agree on, it's probably the Maybelline New York Instant Age Rewind Eraser Dark Circles Treatment Concealer. "This is such a popular concealer to put under the eyes," explains Chloe Morello in a video about applying non-cakey concealer. "It has really good coverage, it's really brightening, it's superthin, so it's not really cakey under the eyes ... it also blends like a dream, and the applicator is supergentle."
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