Yes, we're with you: Take one look at Cindy Crawford, and you're saying, "I'll have what she's having." Which, in the case of skin care, is her line Meaningful Beauty.
The supermodel co-created the line with French skin specialist Jean-Louis Sebagh, MD. The brilliance of Meaningful Beauty is its all-in-one, budget-friendly approach: It's five steps plus two "bonus" products (wrinkle-fighting capsules and a brightening serum) -- all for less than $40. And even with the affordable price tag, the ingredients are high-tech: antioxidants, peptides, and hyaluronic acid (fights environmental damage, builds collagen, and hydrates skin, respectively). Not that Meaningful Beauty will make you look like Cindy, per se. But it can't hurt to try.
Star product: Meaningful Beauty Cr�me de Serum, $39.95 for the complete kit
The supermodel co-created the line with French skin specialist Jean-Louis Sebagh, MD. The brilliance of Meaningful Beauty is its all-in-one, budget-friendly approach: It's five steps plus two "bonus" products (wrinkle-fighting capsules and a brightening serum) -- all for less than $40. And even with the affordable price tag, the ingredients are high-tech: antioxidants, peptides, and hyaluronic acid (fights environmental damage, builds collagen, and hydrates skin, respectively). Not that Meaningful Beauty will make you look like Cindy, per se. But it can't hurt to try.
Star product: Meaningful Beauty Cr�me de Serum, $39.95 for the complete kit
Drew Barrymore's Flower Beauty brand is exclusive to Walmart, and that's just one reason it's impressive: It feels seriously high-end despite cheaper-than-a-cup-of-coffee prices.
Barrymore is involved every step of the way, pushing for great formulas and pretty packaging -- plus, Flower doesn't spend money on advertising, saying they allocate more funds for product development. Barrymore also takes her role as a female entrepreneur in the beauty industry seriously. She told us at the launch event that she hopes her daughter, Olive, will someday take over the business.
Star product: Flower Zoom in Ultimate Mascara, $7.98
Barrymore is involved every step of the way, pushing for great formulas and pretty packaging -- plus, Flower doesn't spend money on advertising, saying they allocate more funds for product development. Barrymore also takes her role as a female entrepreneur in the beauty industry seriously. She told us at the launch event that she hopes her daughter, Olive, will someday take over the business.
Star product: Flower Zoom in Ultimate Mascara, $7.98
Just when I thought I couldn't love Miranda Kerr any more, here comes Kora Organics. All the products are certified organic and fair trade. It's also vegan, and free from sulfates, parabens, and synthetic fragrances. Clean would be an understatement.
Star product: Kora Organics 3-Step System, $139.95
Star product: Kora Organics 3-Step System, $139.95
To hear Jessica Alba talk about The Honest Company is to get a lesson in responsible, eco-conscious living. She's a walking, talking encyclopedia of green, natural, and sustainable ingredients and products. In addition to spearheading a company that produces dozens of affordable, green products, she wrote a book on the subject ("The Honest Life: Living Naturally and True to You").
Star product: The Honest Company Healing Balm, $12.95
Star product: The Honest Company Healing Balm, $12.95
When model Josie Maran first created her Argan-centric line, no one had ever heard of infusing beauty products with the super-hydrating oil. Now it's everywhere. So is she a scientific genius or just the first one to lay claim to the trend? Every product Maran develops -- from blush to shampoo -- is a solid performer, not a disappointment in the bunch.
Star product: Josie Maran Pure Argan Oil, $48
Star product: Josie Maran Pure Argan Oil, $48