To hear Jessica Alba talk about The Honest Company is to get a lesson in responsible, eco-conscious living. She's a walking, talking encyclopedia of green, natural, and sustainable ingredients and products. In addition to spearheading a company that produces dozens of affordable, green products, she wrote a book on the subject ("The Honest Life: Living Naturally and True to You").
Star product: The Honest Company Healing Balm, $12.95
Star product: The Honest Company Healing Balm, $12.95
When model Josie Maran first created her Argan-centric line, no one had ever heard of infusing beauty products with the super-hydrating oil. Now it's everywhere. So is she a scientific genius or just the first one to lay claim to the trend? Every product Maran develops -- from blush to shampoo -- is a solid performer, not a disappointment in the bunch.
Star product: Josie Maran Pure Argan Oil, $48
Star product: Josie Maran Pure Argan Oil, $48
IMAN Cosmetics was created by supermodel Iman almost 20 years go, and it was the first makeup and skin care line specifically made for women of color. "It was more than foundations and powders; it was appealing to a deep psychological need that I think all black women needed at that time: To be told that they were beautiful, invited to sit at the cool table and courted in high style," Iman said in an interview with WWD about her line.
When the BB cream craze hit a few years ago, many brands launched with only one or two shades, which rarely worked for women with darker skin tones. Iman stepped in and brought six shades to the market, satisfying a serious demand yet again.
Star product: IMAN BB Creme, $20
When the BB cream craze hit a few years ago, many brands launched with only one or two shades, which rarely worked for women with darker skin tones. Iman stepped in and brought six shades to the market, satisfying a serious demand yet again.
Star product: IMAN BB Creme, $20
Just as Iman fills a void for women of color, Lauren Hutton's makeup line is specifically for women over 40. "We need different ways to put on makeup, and we need different products: What works for 20-year-olds just doesn't work for women over 42," says Hutton. The products are color-coded and easy to use. Hutton believes in natural makeup and gorgeous-looking skin (even if you have to fake that luminous glow), and her line helps women achieve exactly that.
Star product: Lauren Hutton All Natural Face Disc, $49
Star product: Lauren Hutton All Natural Face Disc, $49
We start with the most egregious:
Oh, Snooki. The days of "Jersey Shore" are (thankfully) over, but Snooki's products continue to linger. There's nail polish, fragrance, and the Snookilicious by Nicole Polizzi makeup line. And -- of course -- there's self-tanner. For a cool $75, you can order a bottle of Snooki Ultra Dark 70x Black Bronzer with Skin Firming and Toning. Only just slightly better than using an actual tanning bed. Not only is the price insane, we weren't impressed with the results.
Oh, Snooki. The days of "Jersey Shore" are (thankfully) over, but Snooki's products continue to linger. There's nail polish, fragrance, and the Snookilicious by Nicole Polizzi makeup line. And -- of course -- there's self-tanner. For a cool $75, you can order a bottle of Snooki Ultra Dark 70x Black Bronzer with Skin Firming and Toning. Only just slightly better than using an actual tanning bed. Not only is the price insane, we weren't impressed with the results.