Tracee Ellis Ross, renowned for her roles in "The High Notes" and "Girlfriends", champions a brand tailored for curly, coily, and tight-textured hair. Born from her unique perspective, the Pattern Beauty celebrates individuality and inclusivity, embodying a narrative she's long shared through her characters. Among its offerings, the Hydrating Mist, $19, stands out—a revitalizing spray infused with aloe vera, coconut oil, and avocado oil, perfect for refreshing and nourishing thirsty curls, protecting them from environmental stressors with every spritz.
Inspired by her love for timeless classics and driven by a passion for health research, Jennifer Aniston introduced a chic and minimalist hair care brand, LolaVie in 2021. Embodying her dedication to simplicity and efficacy, the brand offers a meticulously curated range of shampoos and conditioners. Among its standout products is the Glossing Detangler, $26, —an efficient multitasker infused with lemon extract, superfruit complex, and vegetable ceramides, providing effortless detangling, shine enhancement, and thermal protection with each application.
Teaming up with her sister-in-law Hannah Diop, Issa Rae introduced a hair care brand - Sienna Naturals, dedicated to textured hair and free from harsh chemicals. Their all-natural, vegan products aim to promote the health of Black hair. For those seeking effortless, long-term hair care solutions, the Plant Power Repair Mask, $32, steals the spotlight — a gentle, vegan protein treatment designed to repair damage, boost elasticity, and enhance shine. With its lasting effects, this mask is perfect for those seeking effortless, long-term hair care solutions.
Renowned for their luscious locks, Jonathan Van Ness, known for their role in "Queer Eye" and a former hairdresser, introduced their hair-care brand, JVN in August 2021. Featuring four collections targeting various hair concerns, the top pick is the Complete Air Dry Cream, $26. Designed to defy frizz and provide soft, touchable hold, it's infused with chia and linseed extracts for natural texture enhancement and moringa seed oil for lush shine—perfect for effortless styles, diffuser curls, and natural waves.
In 2021, Priyanka Chopra Jonas stepped into the hair care realm with Anomaly, emphasizing sustainability with recyclable packaging. Being priced accessible, the brand became a huge phenomena worldwide. Each product is eco-conscious, with shampoo and conditioner bottles made from 100 percent post consumer recycled content. What captures our eyes? Clarifying Shampoo, $19.90, renowned for effectively removing product build-up, cleansing the scalp, and locking in moisture.
