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The Celeb-Owned Hair Care Brands That Are Worth the Hype

From icons to innovators
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LolaVie by Jennifer Aniston
Inspired by her love for timeless classics and driven by a passion for health research, Jennifer Aniston introduced a chic and minimalist hair care brand, LolaVie in 2021. Embodying her dedication to simplicity and efficacy, the brand offers a meticulously curated range of shampoos and conditioners. Among its standout products is the Glossing Detangler, $26, —an efficient multitasker infused with lemon extract, superfruit complex, and vegetable ceramides, providing effortless detangling, shine enhancement, and thermal protection with each application.

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Sienna Naturals by Issa Rae
Teaming up with her sister-in-law Hannah Diop, Issa Rae introduced a hair care brand - Sienna Naturals, dedicated to textured hair and free from harsh chemicals. Their all-natural, vegan products aim to promote the health of Black hair. For those seeking effortless, long-term hair care solutions, the Plant Power Repair Mask, $32, steals the spotlight — a gentle, vegan protein treatment designed to repair damage, boost elasticity, and enhance shine. With its lasting effects, this mask is perfect for those seeking effortless, long-term hair care solutions.

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JVN by Jonathan Van Ness
Renowned for their luscious locks, Jonathan Van Ness, known for their role in "Queer Eye" and a former hairdresser, introduced their hair-care brand, JVN in August 2021. Featuring four collections targeting various hair concerns, the top pick is the Complete Air Dry Cream, $26. Designed to defy frizz and provide soft, touchable hold, it's infused with chia and linseed extracts for natural texture enhancement and moringa seed oil for lush shine—perfect for effortless styles, diffuser curls, and natural waves.

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 Anomaly by Priyanka Chopra Jonas
In 2021, Priyanka Chopra Jonas stepped into the hair care realm with Anomaly, emphasizing sustainability with recyclable packaging. Being priced accessible, the brand became a huge phenomena worldwide. Each product is eco-conscious, with shampoo and conditioner bottles made from 100 percent post consumer recycled content. What captures our eyes? Clarifying Shampoo, $19.90, renowned for effectively removing product build-up, cleansing the scalp, and locking in moisture.

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Kenya Moore Haircare by Kenya Moore
Enter the realm of hair perfection with Kenya Moore, the force behind her eponymous Kenya Moore Haircare collection. Inspired by the quest for longer, stronger locks, her products cater to all hair types, devoid of sulfates, phosphates, and parabens. Among her treasures lies the Growth Repair Conditioner, $15.29, a crown jewel for reviving heat and chemically damaged hair, unlocking the path to your dream hair journey.

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BY URVASHI KAUSHAL | MAR 26, 2024 | SHARES
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