You probably know Tatcha best for its eye candy aesthetic and luxurious lineup of skin care products, but it's also worth pointing out that the brand is cruelty-free (and philanthropic, too). We've been loving The Silk Canvas, $52, lately.
With innovations like its high-performing Kush High Volume Mascara, $24, that replaces the traditional beeswax with CBD oil to create vegan formulas, Milk Makeup is definitely a cruelty-free and vegan brand worth watching.