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What Does "Cruelty-Free" Really Mean in the Beauty Industry?

Are your favorite brands actually cruelty-free?
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Hourglass
Perhaps most famous for its Ambient Lighting Powder, $46, Hourglass is cruelty-free and offers a large selection of vegan products (including the stylish Vegan Leather Makekup Clutch, $58). The brand has plans to go completely vegan by 2020.

Image via @hourglasscosmetics

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Too Faced
Even after being acquired by non-cruelty-free parent company Estee Lauder in 2016, Too Faced has remained proudly cruelty-free. The brand also offers a number of vegan products (such as the popular Pro-Essential Teddy Bear Hair Brush Set, $65) and even donated $150,000 to the Best Friends Animal Society back in 2017 to celebrate the launch of the Clover Eye Shadow Palette, $49.

Image via @toofaced

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Pacifica
With offerings spanning body care, skin care and makeup, a cuter-than-cute aesthetic and wallet-friendly prices, it's tough not to fall in love with Pacifica. The fact that it's vegan, cruelty-free and environmentally friendly too? Well, we'll take the brand's entire crystal-themed collection to-go, please.

Image via @pacificabeauty

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Cover FX
We can't enough of Cover FX's highlighters (like the Glitter Drops, $44) and we're also quite enamored of its 40-shade Power Play Foundation line, $44. The fact that said products happen to be vegan and cruelty-free is just gravy.

Image via @coverfx

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Paula's Choice
Paula's Choice is perhaps best known for its transparent approach to skin care and its efficacious, well-priced products. But did you know that it's also cruelty-free? If you're looking to get into the line, we count ourselves fans of the new Defense Kit, $85, a system designed to help protect your skin from pollutants.

Image via @paulaschoice

BY ROSIE NARASAKI | NOV 1, 2018 | SHARES
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